Suzanne en ville: A Thrift Store — and So Much More…

Eco-responsibility, inclusion, and the celebration of diversity are the core values of this Lyon-based brand.

More than just a store, Suzanne is on a mission to introduce as many people as possible to second-hand fashion.

To do so, the brand has developed a unique identity — far from clichés — rooted in local values and eco-conscious practices.

Inclusion plays a key role, whether through representation, our visuals, or the selection available in-store. We aim to speak to the diversity of the people around us.

Supporting the textile aspect of the EuroGames Lyon 2025 was an obvious choice. Dressing over 5,000 athletes and 800 volunteers has a significant negative impact on the environment — doing it with second-hand clothing drastically reduces that impact. It’s a real challenge given the quantities involved, but the result is fully in line with our ambitions.